Why clarity is our driving force

Die BOTTA Philosophie

Our philosophy

Do you long for clarity and a moment of tranquility in our overstimulated world? Would you like to experience time as an ally again, instead of being driven by it?

BOTTA has the tools you need to manage time with confidence. Watches that are more than just timepieces.

Three things set our watches apart from anything you have seen before:

Firstly: Our unique time concepts. As the inventor of the modern one-hand watch, I created an alternative concept to increasing complexity in 1986. With just one hand, our UNO conveys a completely new perception of time - calming, clear, decelerating. Our sun-synchronous 24-hour watches follow the natural cycle of the day and makes it possible to experience time intuitively again.

Every watch from BOTTA also has a very individual relationship to time. Find out which one suits you best.

BOTTA Einzeigeruhr

Secondly: Consistent concentration on the essentials. Each of our watches is based on a well-thought-out concept that leaves out the superfluous and only shows what really counts - time itself. We follow proven Bauhaus principles and combine them with state-of-the-art technology. This combination of a specific product philosophy, professional product design and sophisticated technical implementation make our watches unique originals.

Over 70 national and international design awards speak for the quality of our design.

Thirdly: The symbiosis of superior materials, high-tech manufacturing and craftsmanship. Our watches are manufactured in Germany with the highest precision and assembled by hand.

But their true value lies in what they do for you: they change your perception of time and promote a more relaxed, self-determined approach to our most precious commodity.

Are you ready to experience time in a new way and make a statement for individuality and conscious living? Then discover the BOTTA collection on our website now, or arrange a personal consultation. I look forward to introducing you to a world of exceptional timepieces by BOTTA.

Rethinking time - since 1986

In the year 1986 when I, Klaus Botta, was still in the middle of design studies and stood in front of the shop window of a Frankfurt jeweler. The watches on display outdid each other in their complexity. Hands, displays, complications - a competition of overload. At that moment, I asked myself a fundamental question: “What if the solution was not more, but less?” This realization became a turning point in my thinking. That same day, I sketched out the concept of a clock with just a single hand. That was the birth of the modern one-hand watch. Radically simplified, impressively clear and yet precise enough for everyday use.

What began as a student experiment developed into a philosophy of life. I recognized a deeper need in our increasingly complex, stimulus-flooded world: the longing for clarity, for an overview, for a sovereign approach to our most valuable resource - time.

Here lies the paradox: the more we try to control time, the more it controls us.

Our watches are the answer to this dilemma. They are not mere timepieces, but instruments for a more conscious, more relaxed approach to time.

Each of our seven models follows an independent
concept that is structurally different from anything else on the market. Whether it's the UNO with its decelerating single-hand or the UNO 24, whose sun- synchronous time display follows the natural rhythm of the day - every BOTTA watch embodies our philosophy: the focus is on people, not technology.

We design watches for people who go their own way. Who are not driven by the mainstream. Who live individuality and appreciate quality. For people who have understood that true freedom is not about getting as much done as possible in a short space of time, but about being in control of their own time.


Our watches are carefully handcrafted in Germany. We only use high-quality materials and rely on durable designs - not only out of conviction for quality, but also out of respect for the environment and the resources of our planet.

We envision a world in which people once again control their time. A world in which technology serves people and not the other way around. A world where quality prevails over quantity, where longevity triumphs over short-term consumption, and where simplicity is recognized as the highest form of sophistication.

We invite you to experience time in a new way. With a watch, that is more than an accessory - it is a statement of your values and your personality. An instrument for your confident use of time.

Your path to a more conscious experience of time is just one decision away.

To our watches
BOTTA Uhr in der Produktion