What remains of a year that we were able to experience together with our customers, partners, and friends? For BOTTA, it is the sum of special encounters, inspiring impulses, and consistent steps on our journey to rethink time.
2025 was marked by further development and exchange: new products, creative collaborations, and many open doors in the showroom shaped our year. With this review, we invite you to look back on the most important milestones, defining moments, and moving stories.
Discover how we worked with you to further develop our philosophy of time and translate it into special experiences and products.
March 2025: We are kicking off the year of new products with the special edition CLAVIUS Aureus Automatic. It combines the mechanical precision of BOTTA with a conscious choice of gold-plated materials. Here, gold is not a sign of status but a symbol of durability and clarity. The functional design language underscores a timeless elegance that combines technology and aesthetics to create a statement of serenity.
October 2025: With UNO 24 YOUR TIME by BOTTA, BOTTA presents a new product development and sets a conscious impulse in contemporary time culture. With its color scheme and 24-hour time scale, the clock picks up on the natural rhythm of the day and combines it with the YOUR TIME principle: 28 selected thought-provoking quotes invite you to understand time as an attitude—far removed from clocking and routine. The clear design becomes a mirror of inner orientation and a companion for more self-determination in everyday life.
At BOTTA, we don't just develop watches - our aspirations go further: the conscious and confident use of time is a central component of our brand philosophy. In this spirit, we launched the “Your Time Principle” in fall 2025 - a weekly source of inspiration that invites people to rethink how they use their most valuable resource.
Our goal: more serenity in everyday life and a confident, self-determined approach to time - especially in a world characterized by constant sensory overload. The “Your Time Principle” provides inspiring food for thought every week. So far, 15 of a total of 28 time impulses have been published, and the response has been overwhelmingly positive: many customers appreciate this weekly change of perspective and share their positive experiences with us. The results of our latest survey have even exceeded our expectations - a clear sign that our approach to rethinking time is meeting with great interest.
Late summer 2025: BOTTA opens pre-orders for the UNO 24 Slate wall clock made of genuine natural slate - a room object that sets accents during the day with its material depth and invites tranquility at night with luminous markings.
The time until delivery becomes a period of anticipation for a special piece of watchmaking artistry: In December, the moment finally arrives - each individual UNO 24 SLATE is carefully assembled by Anke Botta and her team and lovingly packaged for the festive orders. Appreciation and craftsmanship that can be experienced in your own space with every passing minute.
With pride, we look at the UNO 24 SLATE, which has been honored with three prestigious design awards this year. This recognition not only highlights the design and material quality of our latest model but also acknowledges our ambition to rethink time and to connect design with meaning.
A heartfelt thank you to all visitors who accompanied us at trade fairs this year - from AuroChronos in Warsaw to WatchTime in Düsseldorf and PresseSchau in Vienna to MicroPraha in Prague.
Every encounter, every conversation, and every shared reflection on time and design made our trade fair calendar something special. The open exchange, the interest in our time concepts, and the appreciation for design and craftsmanship have inspired and enriched us.
This year, we would like to express our special thanks to our dedicated partners - both long-standing companions and new voices—who have impressively showcased BOTTA and our products with their video productions and social media stories. Their creative flair, their flair for design, and their curiosity in dialogue with Klaus Botta have brought our philosophy of time to life and made it accessible. Together, we have succeeded in authentically conveying the values of our brand and opening up new perspectives on the subject of time.
We were particularly delighted by an impressively designed “fan video” by professional photographer Holger Hahn. With a keen sense of aesthetics and atmosphere, he interpreted his BOTTA TRES 24 in his own unique and inspiring way. For us, such creative contributions are an expression of genuine connection and appreciation - thank you very much for that.
Saturday shopping: Once again this year, our showroom opened its doors on the first Saturday of every month for personal sales consultations and exclusive insights into the world of BOTTA design.
In-house sales events: In December, we had the pleasure of organizing a tailor-made event for a team of entrepreneurs as a special highlight. Employees were not only able to individually select and try on their BOTTA watches but also enjoyed an inspiring day together focused on time, design, and craftsmanship. Experiences like these turn gift-giving into a real team moment -and our showroom into a meeting place for extraordinary corporate events.
A year full of encounters, ideas, and shared moments lies behind us. 2025 has shown us once again how valuable open exchange with people who are passionate about authentic design, quality, and new perspectives on time really is. Every trade fair, every collaboration, every conversation, and every piece of feedback has enriched our work and further shaped the BOTTA brand.
We would like to thank everyone who has accompanied and inspired us on this journey—whether as a customer, partner, fan, or companion. Our passion for clarity, reduction, and conscious experience of time connects us beyond products and will remain our compass in the coming year. We look ahead with confidence and curiosity to set new impulses and, together with you, continue to shape time in 2026 consciously and meaningfully.
Yours, Klaus Botta and team
